For Gucci’s Nojum campaign, we built a fully immersive “Gucci house within a house”. A character-rich environment spanning three custom interior sets: a layered living room, a vibrant powder room, and a third expressive space. Every detail was carefully curated. From vintage textiles to bold wallpapers to reflect the campaign’s eclectic vision. The house became a dynamic stage for global photo and product shoots, including Gucci Beauty, bridging Khaleeji aesthetics with Gucci’s international audience

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Credits

Production: Mille World

Director: Dana Boulos

DOP: Quentin Dela Marzelle

Photographer: Prod Antzoulis

Stylist: Sofia Guellaty

Set Design: Ibento Bureau

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