A studio-built dreamscape brought Jo Malone London’s signature elegance to life across three imaginative sets, blending storytelling and product into a singular visual experience.

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The film opens in a whimsical creme dollhouse, where a young girl places a tiny Ramadan fragrance box. We journey inside to discover a fantastical family gathering, with stop-motion florals blooming as loved ones celebrate. The story then flows into a surreal room layered with bold prints and towering creme boxes, where gifting becomes playful and poetic.

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In the final scene, the camera enters a serene, ceiling-less creme space, symbolizing the fragrance box itself. Under a starlit sky and Arabesque chandelier, friends light candles in harmony, evoking warmth and connection. The journey closes under the crescent moon, as the Jo Malone London mark glows against the night sky.

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The campaign delivered both film and still assets, capturing product and emotion in equal measure.

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Credits:

Production: Mille World

Art Direction and Set Design: Ibento Bureau