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MONTBLANC LIBRARY

The Library Spirit

Shot inside the Mohammed bin Rashid Library, this campaign was anode to memory, architecture, and kinship. We developed the art direction to frame the narrative of two brothers starting with their beginnings as architects. The sets were carefully placed throughout the library to reflect key moments in their journey, using the environment’s grandeur to reinforce their intellectual and emotional depth. The following day, we shifted to a more intimate setting, bringing one of their designs to life: a quick sunken majlis that symbolized the story coming full circle, architecture meeting memory, and home meeting heart.

Credits

Production: Mille World

Director: Amel Guellaty

Set Design and Art Direction: Ibento Bureau